Google analytics use the knowledge gathered by cookies in order to produce better search results. It is a surefire method of attaining recognition from Google’s search engine. Google utilizes a number of cookies in its basic functions that it uses to judge the time spent by users on websites and how they interact with the website as well. This knowledge is essential for Google’s search engine. Search engine optimization is a must for every single website in this day and age, and using cookies is a fantastic way to deal with it.
The information stored from cookies is directed to Google’s own cookies which then appropriates all the information collected. The collected information is used to manufacture similar patterns to user’s search and is further used to recommend them and other users similar searches. The more information collected about a user’s interaction with a website, the more vividly and clearly Google optimizes and promotes that website.